DPS Digital Marketing | Making SEO and PPC Easy

What Do We Do Best?

PPC

Pay Per Click, also known as PPC and Google Ads is about the adverts that appear at the top of the Google search results. Each click on those adverts will cost money, but you get to be at the top of the search results, no waiting! Instant traffic to the website.

Because you pay for each click, it’s vitally important that the adverts are created and targeted as efficiently as possible. No one wants to be paying for people to click onto the website, only to have them bounce straight back again because it’s not relevant to what they were looking for.

I specialise in Google Search Network, which are the text adverts that appear at the top of Google’s search results and can be used for both services and products, and Google Shopping, which are the image adverts that appear at the top of Google’s search results and can be used for products sold online.

Fees

If your monthly ad spend is less than £5,000 per month, my fee is £250 per month.

If you ad spend is over £5,000 per month, my fee is 5% of the ad spend per month.

SEO

SEO, or Search Engine Optimisation is about making websites appear higher in Google’s search results. I use tried and tested methods of improving both On-Page and Off-Site SEO.

Appearing higher in the search results makes it more likely that people will find and visit your website, which should increase the number of sales or enquiries.

Google is very much like the world’s largest networker. People ask Google for certain types of businesses, services or products, and they tend to click on whoever Google shows in its results. If your business isn’t among them, you’re not getting their business!

 

Fees

Rates for SEO can vary greatly depending upon the business, the location, the competition and the which services would benefit your business.

Generally, a local business that provides a service, rather than selling products online is run on between £400-£800 per month.

Facebook Advertising

Facebook advertising is one of the cheapest, effective and most targeted forms of advertising in the world right now. Their targeting features include a huge range of demographics; from simple things like age, gender and location, to super specific things like having a wedding anniversary in the next 30 days, favourite football team or parents who have children under the age of 3. You can even target people who have the same sort of interests and lifestyles as your existing clients. 

Facebook adverts are charged per day and are shown to people who should be interested in your products or services, but haven’t searched directly for them. They can be run from as little as £1 per day, but this means that the targeting is crucial. We’ve all seen adverts on our Facebook feeds that just don’t interest us at all and this is a prime example of how many people simply aren’t using the targeting features effectively.

Done right, Facebook advertising is a fantastic way of finding new clients and customers.

Fees

If your monthly ad spend is less than £5,000 per month, my fee is £250 per month.

If you ad spend is over £5,000 per month, my fee is 5% of the ad spend per month.

If you'd like a free review of your existing SEO or Paid Search campaigns then drop me a message.

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